Warheads is more than just the face-melting sour candy we remember from the 90's. They have a whole line of sour candy, from sour spray to sour worms. We created content tailored to micro-audiences and rolled it out across Snapchat, Tumblr, and YouTube to spread the message. Sour To The People!
Creative Direction: Grant Eull // Art Direction: Scott White // Design: Kay Rossbach // Copywriting: Ali O'Reilly 
15 Second Spot
Tumblr Sponsored Day
Snapchat
Social Content
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