Hotheads are not your typical gummy worms. The experience is unparalleled. They're sour, then sweet, and finally comes the HEAT!

We created Snapchat, Youtube, and Musically content that communicated a sour-sweet-heat experience in an epic out-of-this-world journey. As one would expect, they’re lit!
Creative Direction: Grant Eull // Art Direction: Scott White // Copywriting: Will Caesar // In collaboration with Pixel Farm
15 second spot
Snapchat & Musically
10 second spots
6 second bumper ads
Behind the scenes
Interactive Fidget Spinner
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