Hotheads are not your typical gummy worms. They're sour, then sweet, and finally comes the HEAT! We created Snapchat, Youtube, and Musically content that communicated a sour-sweet-heat experience with an epic journey. It's lit!
Creative Direction: Grant Eull // Art Direction: Scott White // Copywriting: Will Caesar // In collaboration with Pixel Farm
15 second spot
Snapchat & Musically
10 second spots
6 second bumper ads
Behind the scenes
Match Cut Concept Sketches
Hot Frame
Hot Frame
Hot Frame
Hot Frame
Hot Frame
Hot Frame
Real Life Frame
Real Life Frame
Real Life Frame
Real Life Frame
Real Life Frame
Real Life Frame
15 Second Spot Storyboard
Interactive Fidget Spinner
Banner ads & Social Content
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