Hotheads are not your typical gummy worms. They're sour, then sweet, and finally comes the HEAT! We created Snapchat, Youtube, and Musically content that communicated a sour-sweet-heat experience with an epic journey. It's lit!
Creative Direction: Grant Eull // Art Direction: Scott White // Copywriting: Will Caesar // In collaboration with Pixel Farm
15 second spot
Snapchat & Musically
10 second spots
6 second bumper ads
Behind the scenes
Interactive Fidget Spinner
Banner ads & Social Content
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